Qliktag SmartPack US 2020 Qliktag Software Inc. was founded in 2012 with a mission to bridge the gap between brands and buyers – fostering, trust, stronger relationships and more personalized connections between the two. 2013 saw the beta launch of the first version of the Q*Engine Platform which enabled brands to capture basic product attributes / content & deploy digital experiences. Early customers of the platform included car dealerships, a skateboarding apparels brand, craft beer brand, a sports hydration beverage and others. In 2014, the company completed acquisition of software assets in the form of “Nutrifacts” and soon after launched an enterprise class, product data cloud platform to aggregate, syndicate product content over the internet. The platform was developed in close collaboration with GS1 the global standards organization for businesses and deployed regionally by some member organizations. This platform was then integrated with the digital interaction engine for “things” or products. Through 2015 onwards, the company has had a close association with GS1, was involved with global standards and simultaneously furthering development of the Qliktag Platform in tune with future global product information flow trends. The company has also been involved with the SmartLabel initiative by the Grocery Manufacturers Association, the Food Marketing Institute, serialisation and other initiatives. Summer of 2019 marks the release of The Qliktag Platform 3.0, an all new release of the platform as a fully integrated IoT smart products platform with a configurable product data cloud and interaction engine. The new generation of the Qliktag Platform will see enhanced system architecture, flexibility, better integration with business systems, and greater scalability.