Day 1 - September 11, 2019
Take a closer look at the 2019 SmartPack US agenda!
Day 1 | September 11, 2019
Registration Opens & Exhibit Hall Opens
-
Registration Opens & Exhibit Hall Opens
-
Welcome and Opening Remarks
Brent Lindberg, Principal & Founder, Fuseneo
-
Keynote: Overview and Introduction: The Future of Active & Intelligent Packaging to 2023
Duane Neidert | Director of Operations - Americas of Smithers
Our speaker will provide an introduction to the current US Smart Packaging space, including:
- Forecast growth analysis and shifts in demand for 20 key active and intelligent component types across their six principal functions
- Which new value adding options the digital revolution can provide to the packaging industry in the next 5 years
- Analysis of key technologies, end-use applications, and their impact on the broader packaging landscape
- Insights in to arising brand and consumer trends and how the increasing interaction of active and intelligent systems will shape the future of packaging
-
Acting Dumb for Smarter Packaging
Brent Lindberg | Founder and Principal of Fuseneo, USA
-
A Brand Owner Perspective on Consumer Engagement through Connected Packaging
Jeff Loth | Global Packaging Manager of Microsoft
This presentation will explore the market drivers of connected packaging, highlighting use cases in consumer engagement that deliver value through contextually relevant content, via mobile device interaction with packaging. While exploring adoption possibilities, Jeff will provide real examples of commercial applications garnering excitement throughout the Microsoft community.
-
Identifying Digital Trends in Pharmaceutical Packaging
Sriman Banerjee | Head of Packaging – Respiratory Category of GlaxoSmithKline CH
Sriman will discuss leveraging disruptive technologies in packaging to bring brands to life. He will also examine the complex landscape of pharmaceutical packaging and how intelligent packaging solutions can further support the health and safety of consumers.
-
Networking Break
-
Delta Airlines Expected and Unexpected benefits using RFID Baggage Tracking
Mark Summers | Market Development Manager - Aviation of Avery Dennison
Since 2006, the air transport industry has been increasing its adoption of RFID bag tag use, accelerating within the past two years. Gains in cost benefit and return on investment are making the business case especially attractive. The realized benefits are now better understood, putting an end to “mishandled baggage”. With this presentation, Mark will look into how tracking has matured and been refined in aviation, talk through the tangible results recorded, and how this sits with innovation and future opportunities in the packaging space.
-
The Future of Connected Retail Solutions
Hannah Fallaw | Innovation Manager of WestRock
To increase brand awareness and convert product sales among shoppers positioned outside of the allergy aisle, WestRock implemented a Connected Retail solution that leverages cutting-edge digital technology and real time environmental data to attract shopper attention with engaging content such as localized pollen counts and GSK product information.
Additional Q&A with Sriman Banerjee, Head of Packaging Development Global Respiratory Category, GSK
-
-
The Evolution of AR in Packaging and the Outlook for the Future: Case Study Examples from Home Depot, Kia, Footlocker and More
Navjeet Chhina | Head of Innovation & CEO and Founder of Ethos Media of Label Impressions
Augmented reality is transforming the way businesses are interacting with their customers, potential customers, and even their employees. From retail stores to advertisers to the automotive industry, organizations are harnessing the power of AR to boost efficiency, try new ideas, and train their workforce. In this presentation, Navjeet will cover:
- the evolution of augmented reality
- augmented reality by the number (market size, outlook for future, capital expenditures)
- functions of augmented reality (viral potential, customer engagement, user appeal, attention & retention, comprehensive analytics)
- augmented reality demo's for verticals Ethos Media is currently involved in
- specific brand examples and metrics (Home Depot, Kia , Asus, FootLocker and Houzz)
-
PANEL: Creating Harmony with Smart and Sustainable Packaging Innovations
Panelists Include Mars, Colgate Palmolive, Aptar Group and Jabil Packaging Solutions
Moderator: Ronald de Vlam, Founder, deVlam & Partners
Presenters:
Paola Appendini, Packaging Innovation & Breakthrough Technologies, Mars
Luis Arevalo, Design & Packaging Director Latin-America business, Colgate Palmolive
Jason Paladino, Vice President Technology, Jabil Packaging Solutions
Beth Holland, Vice President of Global EHS & Sustainability, Aptar Group
- Smart packaging and the drive for a circular economy
- Smart packaging and reduction in food waste/ life extension for more sustainable consumer usage
- The role smart packaging can play in boosting recycling initiatives (intelligent, direct to customer, messaging)
- Communicating and driving your recycling and sustainability message effectively with smart packaging solutions
-
From farm to plate- how RFID is helping ranchers generate added value
Presenters from BeefChain and Avery Dennison
The food industry is going through a farm-to-fork food tracking revolution. Leafy greens, fresh meat, and dairy is just the starting point as food manufacturers and retailers - from supermarket and high-end restaurants to cattle ranchers and lettuce growers - need to respond to costly major product recalls, pressure to prove the high quality produce in order to command the best prices, and the increasing consumer concern for the provenance of the food they consume. In this session Beefchain in partnership with Avery Dennison discuss one of the first blockchain beef tracking initiatives.
Presenters:
Rob Jennings, CEO of BeefChain
Julie Vargas, Director, Global RFID Market Development, Food of Avery Dennison
-
-
PANEL: The Benefits of Smart Technology for Supply Chain Optimization
Panelists include: Smurfit Kappa, Digimarc, WestRock, and Avery Dennison
Panelists will discuss benefits of smart technology and tangible results seen around
- Product inventory management
- Increased workflow productivity
- Overall cost savings and
- Increased interactions with consumers
Moderator: Jay T. Wittmann, Intelligent Labels Product Manager, Avery Dennison
-
Marcela Liscano, Vice President for Pan American Sales, Smurfit Kappa
-
John Dwyer, Vice President of Business Development, Westrock
-
Phil Stafford, Sr. Global Alliances Manager, Digimarc
-
From story board to the store: What we discovered going to market with the largest NFC intelligent package launch in history.
Panel Includes: NXP SEMICONDUCTORS and TPG Rewards Inc
The goal will be to discuss real life intelligent packaging deployments with NFC. The good, the surprises, and the unexpected results.
- Challenges and hurdles to sell in a large NFC intelligent package program to a global brand
- Operational challenges for encoding, conversion, in line application of the tags
- Operational challenges of deployment
- How to get shoppers to engage
- Results and findings
Presenters:
Timothy Daly, NFC Evangelist, NXP SEMICONDUCTORS
John Galinos, President and CEO, TPG Rewards Inc
-
-
Networking Reception