Day 1 - September 11, 2019

Our speaker will provide an introduction to the current US Smart Packaging space, including:

• Forecast growth analysis and shifts in demand for 20 key active and intelligent component types across their six principal functions
• Which new value adding options the digital revolution can provide to the packaging industry in the next 5 years
• Analysis of key technologies, end-use applications, and their impact on the broader packaging landscape
• Insights in to arising brand and consumer trends and how the increasing interaction of active and intelligent systems will shape the future of packaging

Overview to come

This presentation will explore the market drivers of connected packaging, highlighting use cases in consumer engagement that deliver value through contextually relevant content, via mobile device interaction with packaging. While exploring adoption possibilities, Jeff will provide real examples of commercial applications garnering excitement throughout the Microsoft community. 

Sriman will discuss leveraging disruptive technologies in packaging to bring brands to life. He will also examine the complex landscape of pharmaceutical packaging and how intelligent packaging solutions can further support the health and safety of consumers.

Since 2006, the air transport industry has been increasing its adoption of RFID bag tag use, accelerating within the past two years. Gains in cost benefit and return on investment are making the business case especially attractive. The realized benefits are now better understood, putting an end to “mishandled baggage”. With this presentation, Mark will look into how tracking has matured and been refined in aviation, talk through the tangible results recorded, and how this sits with innovation and future opportunities in the packaging space.

To increase brand awareness and convert product sales among shoppers positioned outside of the allergy aisle, WestRock implemented a Connected Retail solution that leverages cutting-edge digital technology and real time environmental data to attract shopper attention with engaging content such as localized pollen counts and GSK product information.

Additional Q&A with Sriman Banerjee, Head of Packaging Development Global Respiratory Category, GSK 

Augmented reality is transforming the way businesses are interacting with their customers, potential customers, and even their employees. From retail stores to advertisers to the automotive industry, organizations are harnessing the power of AR to boost efficiency, try new ideas, and train their workforce. In this presentation, Navjeet will cover:

• the evolution of augmented reality
• augmented reality by the number (market size, outlook for future, capital expenditures)
• functions of augmented reality (viral potential, customer engagement, user appeal, attention & retention, comprehensive analytics)
• augmented reality demo's for verticals Ethos Media is currently involved in
• specific brand examples and metrics (Home Depot, Kia , Asus, FootLocker and Houzz)

Moderator: Ronald de Vlam, Founder, deVlam & Partners

Presenters:

Paola Appendini, Packaging Innovation & Breakthrough Technologies, Mars
Luis Arevalo, Design & Packaging Director Latin-America business, Colgate Palmolive
Jason Paladino, Vice President Technology, Jabil Packaging Solutions
Beth Holland, Vice President of Global EHS & Sustainability, Aptar Group

• Smart packaging and the drive for a circular economy
• Smart packaging and reduction in food waste/ life extension for more sustainable consumer usage
• The role smart packaging can play in boosting recycling initiatives (intelligent, direct to customer, messaging)
• Communicating and driving your recycling and sustainability message effectively with smart packaging solutions

The food industry is going through a farm-to-fork food tracking revolution. Leafy greens, fresh meat, and dairy is just the starting point as food manufacturers and retailers - from supermarket and high-end restaurants to cattle ranchers and lettuce growers - need to respond to costly major product recalls, pressure to prove the high quality produce in order to command the best prices, and the increasing consumer concern for the provenance of the food they consume. In this session Beefchain in partnership with Avery Dennison discuss one of the first blockchain beef tracking initiatives.

Presenters:
Rob Jennings, CEO of BeefChain
Julie Vargas, Director, Global RFID Market Development, Food of Avery Dennison

Panelists will discuss benefits of smart technology and tangible results seen around

• Product inventory management
• Increased workflow productivity
• Overall cost savings and
• Increased interactions with consumers

Moderator: Jay T. Wittmann, Intelligent Labels Product Manager, Avery Dennison

• Marcela Liscano, Vice President for Pan American Sales, Smurfit Kappa

• John Dwyer, Vice President of Business Development, Westrock

• Phil Stafford, Sr. Global Alliances Manager, Digimarc

The goal will be to discuss real life intelligent packaging deployments with NFC. The good, the surprises, and the unexpected results.

• Challenges and hurdles to sell in a large NFC intelligent package program to a global brand
• Operational challenges for encoding, conversion, in line application of the tags
• Operational challenges of deployment
• How to get shoppers to engage
• Results and findings

Presenters:

Timothy Daly, NFC Evangelist, NXP SEMICONDUCTORS
John Galinos, President and CEO, TPG Rewards Inc