Marketing & Communications Director
at
Plastiks
Fernanda is a marketing and communication director for commercializing products, platforms and services which demonstrate positive social and environmental impact. She has 15 years of building brand strategies that create customer experiences to drive purpose-driven organizations.
Born in Brazil, she combines her knowledge in Marketing, Communications, Retail, Shopper Marketing, and Sales/Business Development to address ESG objectives and deliver sustainable growth for multinational FMCG organizations, SMEs and social impact startups - including her own circular economy startup in Brazil, named Avoid.
Today she is the Director of Marketing & Communications at Plastiks, a marketplace that uses Blockchain & NFT technology to bring transparency and accountability to the waste value chain, while encouraging all stakeholders in the industry - companies, individuals and plastic recovery projects - and adding an emotional link to plastic recovery data, so that we can together increase plastic recovery and recycling rates worldwide, especially in emerging countries.